Mas­ter PIM GmbH, the tech­nol­ogy leader for cloud-based Prod­uct Infor­ma­tion Man­age­ment (PIM), has raised over 1 Mio. EUR from bm|t, Bran­den­burg Ven­tures, Paysmark, and sev­eral pri­vate investors. Mas­ter PIM will use the cap­i­tal to fur­ther develop and com­mer­cial­ize its cut­ting-edge PIM sys­tem, which greatly sim­pli­fies the task of orga­niz­ing and trans­port­ing com­plex prod­uct datasets for man­u­fac­tur­ers, mar­ket­places, and retailers.

Mas­ter PIM empow­ers its cus­tomers to man­age all their prod­uct-related data cen­trally and seam­lessly push the data through all sales chan­nels. The unique com­bi­na­tion of highly-flex­i­ble soft­ware, intu­itive usabil­ity and a scal­able cloud-based infra­struc­ture allows Mas­ter PIM to offer the soft­ware solu­tion at an attrac­tive price, which cur­rent PIM providers can­not match. Until now, due to the com­plex­ity of prod­uct infor­ma­tion datasets, PIM sys­tems have been one of the last areas to adopt the newest soft­ware stan­dards. Mas­ter PIM is well posi­tioned to cap­i­tal­ize on this much needed tran­si­tion, and with cus­tomers like Flex, Kathrein, FHB, Lindig Fördertech­nik, Lift Air, and many oth­ers, the com­pany is well on its way to achiev­ing its goal of becom­ing the mar­ket leader in mod­ern, cloud-based PIM solu­tions. bm|t, again led this round and remains the sec­ond largest share­holder after the founder, Dr. Sven Lach­hein. “For us it is a great plea­sure to see how Mas­ter PIM has con­tin­u­ally devel­oped and now clearly offers the best per­for­mance-to-price ratio in this attrac­tive mar­ket. With this invest­ment the com­pany is well-posi­tioned to drive strong sales growth,” said Stephan Beier from bm|t.

Mas­ter­PIM devel­ops browser-based tools for effi­cient prod­uct-infor­ma­tion-man­age­ment (PIM) sys­tems. The mod­u­lar design allows for easy data con­ver­sion with­out project man­age­ment and labo­ri­ous inte­gra­tion. Thus, per­mit­ting a fully-scal­able solu­tion for large mar­ket­places and man­u­fac­tur­ers alike. Mas­ter­PIM works with stan­dard­ized prod­ucts in order to cre­ate a seam­less onboard­ing process. More infor­ma­tion about Mas­ter­PIM can be found at: http://www.masterpim.de/

Erfurt-based, bm‑t beteili­gungs­man­age­ment Thürin­gen (bm|t) – a sub­sidiary of the Thuringia Devel­op­ment Bank, is the first address for invest­ments in Thuringia, Ger­many. bm‑t cur­rently man­ages eight invest­ment funds with a total vol­ume of 320M EUR. bm‑t invests in inno­v­a­tive com­pa­nies with strong growth poten­tial across all sec­tors and all phases of the cor­po­rate life­cy­cle. More infor­ma­tion about bm‑t can be found at: www.bm‑t.com

Bran­den­burg Ven­tures GmbH is an early-stage ven­ture cap­i­tal investor. The com­pany was founded by the co-inven­tor of the MP3-For­mat, Pro­fes­sor Karl-Heinz Bran­den­burg, and holds many invest­ments in start-ups with a focus on inno­v­a­tive infor­ma­tion tech­nol­ogy. More infor­ma­tion about Bran­den­burg Ven­tures GmbH can be found at: www.brandenburg-ventures.com