Start­ups can have very dif­fe­rent goals and thought pro­ces­ses con­cer­ning pri­cing when initi­ally try­ing to get trac­tion in a mar­ket.  Some start­ups might be so

In cer­tain cir­cum­s­tances, expan­ding a busi­ness in the tra­di­tio­nal sense can actually limit value for a com­pany whose technology’s grea­test poten­tial is as an enabler. An

In the exam­ple men­tio­ned above, the marble that more quickly trans­for­med its poten­tial energy into kine­tic energy was able to carry its gai­ned momen­tum through